About Us

Our passion for creating affordable and unique jewelry designs goes beyond the latest fashion trends. As a Latin American company run primarily by women, we believe that style is a form of expression.

From Our Founder

As a young girl, I was always captivated and mesmerized by paintings of princesses. The attention to detail, the accessories, and the beautiful jewelry - I dreamt of one day becoming one of them. The way their outfits sparkled added a little magic and brought everything to life.

When I first thought about starting a business, I was inspired by the Daniel Swarovski’s story of perseverance and innovation. During the Industrial Revolution, when crystals were still being cut by hand, he noticed that women wanted to emulate the aristocratic look by wearing intricate jewelry but not all had the means to do it. Seeing the need for and affordable but beautiful crystal jewelry, he created Swarovski Crystals - the same precision at a fraction of the cost, allowing women to sparkle at affordable prices.

XOXO Merari Pena
Store Locator
Puerto Rico

Plaza Las Americas

100 Av. San Patricio, Guaynabo,

00968, Puerto Rico

Las Catalinas Mall

Premium Outlets Blvd, Barceloneta,

00617, Puerto Rico

Premium Outlets Barceloneta

Av. Plaza Las Américas, San Juan,

00918, Puerto Rico

Plaza Carolina

Av. Ramón Luis Rivera, Bayamón,

00961, Puerto Rico

Florida

Florida Mall

8001 S Orange Blossom Trail,

Orlando, FL 32809

Tampa Premium Outlets

8001 S Orange Blossom Trail,

Orlando, FL 32809

Dominican Republic

Ágora Mall

Av. John F. Kennedy 1,

Santo Domingo 10129, Dominican Republic

Galería 360

Av. John F. Kennedy 1,

Santo Domingo 10129, Dominican Republic