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From Our Founder

As a young girl, I was always captivated and mesmerized by paintings of princesses. The attention to detail, the accessories, and the beautiful jewelry - I dreamt of one day becoming one of them. The way their outfits sparkled added a little magic and brought everything to life.

When I first thought about starting a business, I was inspired by the Daniel Swarovski’s story of perseverance and innovation. During the Industrial Revolution, when crystals were still being cut by hand, he noticed that women wanted to emulate the aristocratic look by wearing intricate jewelry but not all had the means to do it. Seeing the need for and affordable but beautiful crystal jewelry, he created Swarovski Crystals - the same precision at a fraction of the cost, allowing women to sparkle at affordable prices.

- XOXO Merari Peña